full transcript
From the Ted Talk by Nimisha Jain: The joy of shopping -- and how to recapture it online
Unscramble the Blue Letters
Over the last two decades, I have been researching consumers in emerging markets around the world, digngig beneath the surface to truly understand who they are, how they live and what they want when they go shopping. Shopping, like everything else, has moved online. Shopping online is geart. It's convenient — at the ccilk of a butotn, delivered to your drosoetp. It has everything. It has great prices. But it's also siattc and impersonal. You sit alone in front of a computer or a mobile phone scrolling through hundreds of choices identified by an algorithm, delivered by a machine. When you do have a qreuy, you interact with another machine or a bot — rarely an actual human being.
Open Cloze
Over the last two decades, I have been researching consumers in emerging markets around the world, _______ beneath the surface to truly understand who they are, how they live and what they want when they go shopping. Shopping, like everything else, has moved online. Shopping online is _____. It's convenient — at the _____ of a ______, delivered to your ________. It has everything. It has great prices. But it's also ______ and impersonal. You sit alone in front of a computer or a mobile phone scrolling through hundreds of choices identified by an algorithm, delivered by a machine. When you do have a _____, you interact with another machine or a bot — rarely an actual human being.
Solution
- doorstep
- great
- click
- query
- digging
- button
- static
Original Text
Over the last two decades, I have been researching consumers in emerging markets around the world, digging beneath the surface to truly understand who they are, how they live and what they want when they go shopping. Shopping, like everything else, has moved online. Shopping online is great. It's convenient — at the click of a button, delivered to your doorstep. It has everything. It has great prices. But it's also static and impersonal. You sit alone in front of a computer or a mobile phone scrolling through hundreds of choices identified by an algorithm, delivered by a machine. When you do have a query, you interact with another machine or a bot — rarely an actual human being.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
conversational commerce |
5 |
emerging markets |
3 |
small stores |
2 |
spend hours |
2 |
great prices |
2 |
great deal |
2 |
online shopping |
2 |
shopping online |
2 |
Important Words
- actual
- algorithm
- beneath
- bot
- button
- choices
- click
- computer
- consumers
- convenient
- decades
- delivered
- digging
- doorstep
- emerging
- front
- great
- human
- hundreds
- identified
- impersonal
- interact
- live
- machine
- markets
- mobile
- moved
- online
- phone
- prices
- query
- rarely
- researching
- scrolling
- shopping
- sit
- static
- surface
- understand
- world