full transcript

From the Ted Talk by Nimisha Jain: The joy of shopping -- and how to recapture it online

Unscramble the Blue Letters

Over the last two decades, I have been researching consumers in emerging markets around the world, digngig beneath the surface to truly understand who they are, how they live and what they want when they go shopping. Shopping, like everything else, has moved online. Shopping online is geart. It's convenient — at the ccilk of a butotn, delivered to your drosoetp. It has everything. It has great prices. But it's also siattc and impersonal. You sit alone in front of a computer or a mobile phone scrolling through hundreds of choices identified by an algorithm, delivered by a machine. When you do have a qreuy, you interact with another machine or a bot — rarely an actual human being.

Open Cloze

Over the last two decades, I have been researching consumers in emerging markets around the world, _______ beneath the surface to truly understand who they are, how they live and what they want when they go shopping. Shopping, like everything else, has moved online. Shopping online is _____. It's convenient — at the _____ of a ______, delivered to your ________. It has everything. It has great prices. But it's also ______ and impersonal. You sit alone in front of a computer or a mobile phone scrolling through hundreds of choices identified by an algorithm, delivered by a machine. When you do have a _____, you interact with another machine or a bot — rarely an actual human being.

Solution

  1. doorstep
  2. great
  3. click
  4. query
  5. digging
  6. button
  7. static

Original Text

Over the last two decades, I have been researching consumers in emerging markets around the world, digging beneath the surface to truly understand who they are, how they live and what they want when they go shopping. Shopping, like everything else, has moved online. Shopping online is great. It's convenient — at the click of a button, delivered to your doorstep. It has everything. It has great prices. But it's also static and impersonal. You sit alone in front of a computer or a mobile phone scrolling through hundreds of choices identified by an algorithm, delivered by a machine. When you do have a query, you interact with another machine or a bot — rarely an actual human being.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
conversational commerce 5
emerging markets 3
small stores 2
spend hours 2
great prices 2
great deal 2
online shopping 2
shopping online 2

Important Words

  1. actual
  2. algorithm
  3. beneath
  4. bot
  5. button
  6. choices
  7. click
  8. computer
  9. consumers
  10. convenient
  11. decades
  12. delivered
  13. digging
  14. doorstep
  15. emerging
  16. front
  17. great
  18. human
  19. hundreds
  20. identified
  21. impersonal
  22. interact
  23. live
  24. machine
  25. markets
  26. mobile
  27. moved
  28. online
  29. phone
  30. prices
  31. query
  32. rarely
  33. researching
  34. scrolling
  35. shopping
  36. sit
  37. static
  38. surface
  39. understand
  40. world